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AGF: The Biggest Anime Game Festival in Korea
August 25, 2025
AGF: The Biggest Anime Game Festival in Korea
In Asia, the most recognized convention for gaming and subculture is the Tokyo Game Show (TGS) in Japan, rooted in the popularity of Japanese anime. In Korea, the largest game exhibition is G-STAR, held annually in Busan and known for its global scale.
But beyond G-STAR, Korea also has a convention that focuses more on subculture—the Anime Game Festival (AGF Korea). Dedicated to anime, games, and character IP, AGF has quickly gained popularity as the country’s most distinctive subculture event.
What Is AGF Korea(Anime Game Festival)?
The Anime X Game Festival (AGF Korea) is a large-scale convention in Korea dedicated to Japanese anime and subculture mobile games. It is co-hosted by ANIPLUS, Sony Music Entertainment, Daewon Media, and D&C Media. With four major companies behind it, the festival has continued to grow in scale and influence. Originally held only on weekends, AGF Korea expanded its schedule in 2025 to start on Friday, giving fans and exhibitors an extra day to experience the event.
FAQ for international exhibitors
The biggest game show in Korea is G-STAR, held every year in Busan. It is an international convention that covers the full spectrum of the gaming industry, from PC and mobile games to esports. G-STAR Korea is widely recognized for its large-scale consumer booths, competitive esports tournaments, and global business networking opportunities.
Where does the AGF Korea take place?
The festival takes place at KINTEX Exhibition Center 1 in Ilsan, South Korea, occupying Halls 1 through 5. As one of the country’s largest convention venues, KINTEX offers ample space for large-scale cultural and entertainment events.
When is the AGF Korea?
AGF Korea 2025 will be held from December 5 (Fri) to December 7 (Sun), 2025, with daily opening hours from 09:30 to 18:00.
Who Participates in AGF Korea?
AGF Korea brings together a wide range of domestic and international exhibitors, including:
- • Official licensors of anime and games
- • Businesses related to animation and gaming
- • Broadcasting stations, publishers, and media companies
- • Character merchandise companies
With this diverse lineup of participants, Anime Game Festival serves as both a fan festival and a professional platform for the anime and gaming industries.
Booth Registration for Anime Game Festival
- • Early Registration: Until September 26, 2025 (includes booth priority + 10% discount)
- • General Registration: Until October 31, 2025
- • Booth Facility Applications: October 20 – November 21, 2025
For exhibitors, early registration offers not only cost benefits but also better booth positioning.
Key Features of Anime Game Festival
- Anime & Game IP Showcases: Top publishers from Korea, Japan, and China present their titles and exclusive collaborations.
- Cosplay & Stage Programs: Fans experience live performances, photo zones, and cosplay showcases that highlight the subculture spirit.
- Merchandise Zones: Limited edition goods, character items, and fan-favorite collectibles are a major attraction.
- Flexible Booth Options: From standard exhibition booths to independent custom spaces, companies can choose setups that best fit their branding.
AGF continues to grow as a must-attend festival for fans and companies in the anime and gaming industries. It is where fandom meets business, making it a unique event in Asia’s subculture market.
AGF Korea Marketing Agency
Eidetic is a global marketing agency specializing in anime and gaming events. At AGF Korea, we help publishers and IP holders design booths, create fan experiences, and connect directly with their audience.
Our portfolio includes the NIKKE booth, where we delivered an immersive setup with stage programs and interactive zones that drew strong fan engagement.
In our next article, we will take a closer look at how to participate in AGF Korea as an exhibitor, including booth application details and costs.
